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Success Stories
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| Customers in a variety of industries around the world have
successfully used MPSI's products and services for reliable market
planning solutions with a competitive edge. Now you can learn from
these customers how you can do the same. Success Stories can also
be viewed
By Industry and
By Product. | |
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| Acquisition Analysis - A major oil company in Southeast Asia wanted to identify the best
acquisition candidate to expand its network. | |
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| Auto Dealership Analysis - The owner of several auto dealerships in a three-state area needed
a better understanding of its customers in order to improve target marketing
and determine whether an additional dealership was needed in a particular market. | |
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| Benchmark Study - A major Southeast Asia oil company wanted to compare the retailing
characteristics and performance of its network against premier competitors. | |
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| Branch Performance Analysis - A community bank needed to evaluate its current branch network and
identify branch locations performing below the deposit potential. | |
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| Convenience Store Optimization - A major international oil company wanted to become the dominant convenience
store retailer within a specific market by investing in new sites and redeveloping its
existing network. | |
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| Credit Union Analysis - A state-chartered credit union needed to determine the demographic
profile for profitable members and identify the best locations for branch expansion. | |
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| Customer Segmentation Analysis - An international oil company with a new Quick Service Restaurant
offering wanted to determine its trade area size and gain a better understanding of
the lifestyle profile of its customers. | |
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| Demographic Analysis - A Midwest economic development director needed to put together a
compelling marketing package that would entice a well-known discount retailer to
open a facility in the community. | |
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| Gasoline Efficiency Optimization - A large integrated energy company in the U.S. wanted to redevelop its existing
network of sites with the goal of maximizing gasoline efficiency while maintaining a specific
level of refinery gasoline output. | |
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| Gasoline Throughput Optimization - A large integrated energy company in the U.S. wanted to redevelop an existing
network of sites in a west coast market in order to maximize gasoline throughputs while
not exceeding the capital budget. | |
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| Hypermarket Research - The National Association of Convenience Stores (NACS) commissioned MPSI
to study two of the most experienced, non-traditional gasoline retailers to find
out what made them attractive to consumers. | |
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| Market Entry Strategy - A large regional, multi-format retailer wanted a better understanding
of consumers in a new potential market in order to develop an effective network
plan for each of five retail formats. | |
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| Multi-Format Network Development - A large national, multi-format retailer wanted to develop an efficient
national network by employing a combination of convenience and destination retailing
formats across the country. | |
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| Network Acquisition Evaluation - A small U.S. oil company needed to analyze the existing volume position and
potential of a group of sites as possible acquisition candidates. | |
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| Network Development - A major Canadian oil company wanted to develop an efficient network that
would increase site throughputs, maintain market share and improve overall brand
market effectiveness. | |
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| Network Planning - A major North America oil company needed to find the best locations for new sites. | |
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| Performance Analysis - A North America convenience store chain selling gasoline wanted to understand
the reasons behind profitable and unprofitable site performance. | |
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| Petroleum Deregulation - A major oil company operating in Southeast Asia needed to establish a retail
strategy and implementation plan that would position its network against new competitive threats. | |
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| Pricing Strategies - A major oil company and convenience store operator in North America needed
to establish a centralized retail gasoline system to maximize profitability while
maintaining volume objectives. | |
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| Pricing Workshops - An international oil company operating in the Middle East, Africa, Asia,
Australia and New Zealand wanted to train its employees to track and set retail fuel
prices using established Best-of-Practices procedures. | |
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| Relocation Analysis - A national mortgage company was interested in finding the most suitable
U.S. city for relocation of company headquarters. | |
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| Restaurant Site Selection - A large national restaurant chain wanted to improve its ability to select
high potential locations and eliminate bad investments. | |
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| S-Curve Analysis - A major international oil company evaluating a proposed retail network merger
wanted to determine, by country and by major market, the potential impact on volumes if
the two networks merged under one brand. | |
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| Single Site Analysis - A convenience retail marketer with four locations was interested in growing
its business through new build opportunities. | |
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| StreetBack Pricing® System - A branded marketer wanted to implement a pricing system that could be easily
administered and would allow users to make effective and informed pricing decisions. | |
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