| | | | | Data | |
| Traffic Counts |  | |
| TrafficMetrix® | | Get the most extensive and current traffic count data available for the
U.S. with over 1.5 million counts covering all areas and all types
of roads. Traffic count data is also available for several international
geographies. | |
| Demographics | | |
| Demographic Variables | | Choose from thousands of demographic variables within a wide range of
geographies, including Basic (households, income, age, etc.), Consumer
Expenditure and Lifestyle Segmentation variables. | |
| Mapping | | |
| Census 2000 Boundaries | | Perform detailed evaluation of markets down to the smallest U.S. census
geographic area, the block. | |
| TIGERmetrix | | Translate the latest census TIGER® files into common GIS formats. | |
| Geocoding | | Link your address data to physical locations on a map to strengthen
your analysis. | |
| Outlet Information | | |
| Gas and Convenience Store Data | | Take a closer look at gasoline and convenience store outlets with our
Market Share Reports, Trade Area Reports and up-to-date Outlet Data. |
| | | | | | Services | |
| Network Planning | | |
| Retail Explorer® | | Make use of this powerful decision support system for your site
selection, network optimization and strategic planning decisions. | |
| Location Optimization | | Develop optimal retail networks and maximize performance and
profitability with this unique optimization solution. | |
| Acquisition Analysis | | Find the best acquisition candidates and evaluate the effect
on your network before making a decision. | |
| Site Analysis | | |
| Single Site Analysis | | Project volume and sales revenues for a single location. | |
| SWOT Analysis | | Identify strengths, weaknesses, opportunities and threats
for your individual sites. | |
| New Site Solutions | | |
| New Site Search | | Simulate a new site opening at every traffic point in the
market having more than 10,000 cars per day. | |
| Hot Spot Analysis | | Get this low cost solution when you need to identify potential
new sites quickly. | |
| Intersection Ranking | | Find out which intersection in a market offers the greatest potential
for a new site. | |
| Pricing Solutions | | |
| PriceTracker™ | | Gather and report street prices for fuel using this retail price survey process. | |
| Price Zones® | | Create price zones objectively and consistently for greater flexibility and
profitability in fuel pricing. | |
| StreetBack Pricing® | | Manage your zone pricing decisions on a consistent basis. | |
| Pricing Seminars and Workshops | | Take advantage of our customized seminars and workshop sessions covering specific
pricing topics that are useful to your organization. | |
| Special Projects | | |
| Customer Profiling | | Identify the key characteristics of your target customers. | |
| Market Ranking | | Statistically rank geographies to find the market that is best for expanding your
network or product offering. | |
| S-Curve Analysis | | Take advantage of this flexible tool for analyzing various market scenarios, such
as identifying critical mass or cannibalization points in your network. | |
| Location Insite™ | | Address your specific site or market evaluation challenges with this flexible and
customizable modeling service. |
| | | | | | Online Offerings | |
| Mapping, Demographics and Traffic | | |
| MapMetrix® | | Sharpen your competitive edge with this dynamic online mapping, demographics, traffic and analysis tool. | |
| Network Planning | | |
| LocationXpert® | | Use this online marketing strategy tool to analyze your markets, find new site
locations, develop optimal network plans and identify capital and operational opportunities. | |
| Outlet Information | | |
| SiteMetrix® | | Get vital information online about retail petroleum and convenience store sites whenever you need it. | |
| Pricing Solutions | | |
| PriceIt! Pro® | | Improve profit while maintaining your sales volume with this online decision support tool. |
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