Customer Profiling
The MPSI® Customer Profiling analysis combines your proprietary data with a proven segmentation system to help you clearly define the key characteristics of your customer base and develop a target profile of your best customers. Learn who your customers are and if they differ by product or region, where they live and how far they travel to make a purchase. You’ll also learn about the size of your site’s trade area and where there may be gaps and overlaps in your network of sites.
Features
Analysis available in the U.S. and in 20 countries internationally.
Utilizes trusted lifestyle segmentation data.
Allows for comparison of customer profiles across countries for multi-national retailers.
Delivers results in clear, concise reports and maps.
Benefits
Discover the location and unique lifestyle characteristics of your primary customers for more targeted sales and marketing campaigns.
Uncover areas of unsatisfied demand for your products and services to aid in new site opportunities or direct marketing efforts.
Identify whether you have sites with overlapping trade areas that could be cannibalizing one another.
Determine if your customer profile differs by product line, expenditure level or region to provide insight into areas such as product mix, shelf space allocation, merchandising and promotions.
Requirements
A minimum of 1,000 customer addresses for each site to be analyzed is required. If you currently do not have this information, contact an MPSI sales representative for data alternatives at 800-727-6774 in the U.S. or 918-877-6774 outside the U.S.
Cost
Contact MPSI for specific price information at 800‑727‑6774 in the U.S. Outside the U.S., call 918‑877‑6774 or contact us at any of our international offices. You may also contact us by email.
Product Literature
Download the MPSI Customer Profile Analysis product sheet.
Related Information
Contact Us
Call 800‑727‑6774 or 918‑877‑6774 in the US and Canada. You can also contact us at any of our International Offices or by Email.